In Cervinia since 1960
The history of Genzianella Sport
A story of family, passion and mountains that has accompanied skiers and tourists in the heart of Cervinia for over 60 years.
Genzianella Sport was born from the initiative of Bepy Garnero and Marisa Viano, who had the insight to turn a strategic position next to the lifts into a point of reference for skiers and mountain lovers.
In the years when Cervinia was a destination for the international jet set, the shop became a crossroads for people and celebrities from all over the world. At Genzianella, visitors found genuine smiles, attention to detail and iconic garments that marked the vintage fashion of the 1970s and 1980s.
Even today, many customers say with emotion that their first memories of Cervinia are linked to Genzianella: Marisa's smile, Bepy's warm welcome and an atmosphere that made this place not just a shop, but a true mountain home.